International Lego Day 2024

International Lego Day 2024. As the clock struck 13:58 (danish time) on january 28th. Learn about the history, facts, and importance of lego bricks, the world's most powerful brand.

The international day of play campaign is coordinated by a network of organisations, initiated by the lego group and the lego foundation. Global partners have successfully called on the united nations to adopt an international day of play to champion and protect children’s right to play.